A fresh-faced and tattoo-less 21 year-old Ed Sheeran makes his first proper foray into the U.S. market at the 2012 South By Southwest (SXSW) festival in Austin, Texas. Having released his debut album "+" six months earlier and selling over one million copies in the UK alone, this future superstar was virtually unknown in the U.S. at the time. He was alotted a 25 minute set at Austin Music Hall on March 17, 2012 - five acts before the headliner Timbaland. The red-headed Brit whipped the crowd of 2,000-plus into a frenzy with his soaring vocals, spitfire flow and vigorous guitar playing—so vigorous, in fact, that he broke one of his guitar strings. No matter. Sheeran kept playing anyway, and the audience seemed too wrapped up in his performance to even notice.