SO.CO Team
4 days ago
SXSW London: The British Music Embassy Unveil Awesome Lineup
Beth McCarthy and Gurriers lead a huge lineup for the British Music Embassy at the inaugural SXSW: London next month.
Gurriers onstage at the BME in Austin in March
Long regarded as the best showcase at SXSW in Austin, the BME was conspicuous by its absense from the London event, but clearly they were just biding their time and putting together an immense lineup.
Freak Slug onstage at SXSW 2025
The showcase will take place over two nights, on June 2nd and 3rd, at Devonshire Square in East London. Each show kicks off at 7pm, and the lineup features Beth McCarthy, Gurriers, Master Peace, Ellur, Freak Slug, Joviale, L'Objectif and Charlotte OC.