SO.CO Team

7 months ago

The British Music Embassy Announces Stellar SXSW 2022 Lineup

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The British Music Embassy has announced its eagerly anticipated lineup for SXSW 2022, and  there’s little to suggest that the ‘best stage at South-By’ tag will be wrestled from its grasp this year. 

Taking place at the 700 capacity Cedar Street Courtyard (after many wonderful years at Latitude 30), the lineup features a stunning range of high profile and emerging acts performing across Music Week. 

Self Esteem Perform a Latitude Festival 2021 (Photo: Thomas Jackson)

Self Esteem Perform a Latitude Festival 2021 (Photo: Thomas Jackson)

Self-Esteem, Yard Act and Wet Leg lead the British invasion, and are sure to play to full houses on the back of an enviable litany of stellar reviews and sold-out shows back home. 

Yard Act Perform at SXSW Online in 2021 (Photo: Thomas Jackson)

Yard Act Perform at SXSW Online in 2021 (Photo: Thomas Jackson)

The full lineup for the British Music Embassy at SXSW 2022 can be viewed below, or head to https://www.thebritishmusicembassy.com. 

 

So.co will be on the ground in Austin throughout the SXSW Music Festival, with news, exclusive features, photos and interviews direct from Cedar Street and beyond.