The British Music Embassy Announces Stellar SXSW 2022 Lineup
The British Music Embassy has announced its eagerly anticipated lineup for SXSW 2022, and there’s little to suggest that the ‘best stage at South-By’ tag will be wrestled from its grasp this year.
Taking place at the 700 capacity Cedar Street Courtyard (after many wonderful years at Latitude 30), the lineup features a stunning range of high profile and emerging acts performing across Music Week.
Self Esteem Perform a Latitude Festival 2021 (Photo: Thomas Jackson)
Self-Esteem, Yard Act and Wet Leg lead the British invasion, and are sure to play to full houses on the back of an enviable litany of stellar reviews and sold-out shows back home.
Yard Act Perform at SXSW Online in 2021 (Photo: Thomas Jackson)
So.co will be on the ground in Austin throughout the SXSW Music Festival, with news, exclusive features, photos and interviews direct from Cedar Street and beyond.